https://www.apple.com/today/feature/augmentedrealities
Creativity’s Outer Limits
Designed by Today at Apple, [AR]T brings together artists and curators, filmmakers and educators, in a collaborative initiative that pushes the creative potential of augmented reality.
We asked Chicago’s Nick Cave to create an immersive AR installation, Amass, that can be experienced in every Apple Store. We also developed a new session with digital artist and teacher Sarah Rothberg that puts AR’s tools to playful use in the hands of beginners.
To provide a glimpse of what’s possible, we partnered with New York’s pioneering New Museum in curating seven artists to craft original AR artworks. They live as a visual layer on the cityscape and are experienced via a walk with an iPhone in six major cities. Their stories follow below.
[AR]T Walk
If there’s a through line in the seven artists that collaborated with the New Museum and Today at Apple to create [AR]T Walk, it’s a shared desire to create not just pieces of art, but entire worlds. Created specifically for this medium, the works — by Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller, and Pipilotti Rist — are experienced via a walk in Hong Kong, London, New York, Paris, San Francisco, and Tokyo.